Sonifex Announce New Exclusive Distributor For Germany
1st April 2007
From 1st April 2007, Sonifex will be distributed in Germany exclusively through Orange Tec, a new company founded by Ulrich Otte. With a history of sales in pro audio and audio broadcast spanning over 20 years, Otte worked for Audio Export, MTM Marko and SADiE GmbH, before setting up his own company.
Ulrich Otte, founder of Orange Tec, said "Orange Tec has been set up to take technical and commercial care of products from a manufacturer with innovative concepts for the audio and video industries, together with some new business areas. Sonifex has been an established brand for many years in Germany. Additionally, sales of Sonifex products have been increasing by a minimum of 50%, year on year, for the last 4 years due to the strong product range and their high quality. It’s a great opportunity for me to take Sonifex to the next level in Germany through Orange Tec. With stock-holding of regular selling products, we aim to offer excellent customer support both before and after the sale."
"The Sonifex Redbox range of audio interfaces is becoming an industry standard in Germany and interest in the new S2 hybrid analogue/digital mixer is increasing steadily. Sonifex have such a large product range that my first few months will be spent making people aware of the all of the different products that they have for radio and TV broadcasting".
Marcus Brooke, Managing Director of Sonifex Ltd, commented "We’ve been working with Ulrich for many years so he has an in-depth knowledge of our products, as well as a real enthusiasm and commitment. We’re very excited about this new opportunity and are confident that our sales will go from strength to strength".
The new offices for Orange Tec are in Stuttgart, with a Northern office planned for next year and Orange Tec intend to hold stock of all the best-selling Sonifex products for next day delivery.
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